Lesson task – the Components of Visual Identity – week 6

Getting to grips with the components of visual identity

  • Name the three most important components of visual identity.
  1. Logo
  2. Colours
  3. Typograpy
  • Describe the difference between logotype and signature.

The logo is the trademark of the brand, the signature is personal and a name, written as approaval.

  • Using Kuler create a colour scheme (using only three colours in each set) for the following products:
    • A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.
  • A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.
  • An international insurance company that focuses on family values.
  • Write your name in four different typefaces, according to the following criteria. Use a typeface that:
    • expresses a unique quality about you
  • is inspired by your favourite food
  • makes your name look sophisticated
  • is drawn by hand

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