Farm Fresh to You is an American based company that will start selling its product in my area. It wants a new logo and brand design tailored to local needs and the market.
Concept and Target
The company’s goal:
Selling locally produced fruits and vegetables from fields to doorstep.
How to achieve this goal:
Creating a pleasant design, making the product look fresh and tasty, and making the brand easily recognizable on social media and other touchpoints.
Target customer:
User persona: The target customer is an upper- to middle-class person, probably 30-50 years old, wanting locally produced goods to live healthy and sustainable. This person
uses social media and the internet and will order online. I went for a logo that works well on top of photos, using images to sell the product. I created a range of examples of photos & logos and a guide for using these. They will be used in social media and local newspapers to make the brand known, in addition to the webpage and packaging. The cars with the car wrap will also be very noticeable.
Achieved Action
I went for a logo that works well on top of photos, using images to sell the product. I created a range of examples of photos & logos and a guide for using these. They will be used in social media and local newspapers to make the brand known, in addition
to the webpage and packaging. The cars with the car wrap will also be very noticeable.
Research and work progress
Web research and Sources
https://www.farmfreshtoyou.com/
https://www.andelslandbruk.no/
Analysis
Selling fresh vegetables and fruits in our climate is a season based activity. Therefore, it will be possible only through summer and spring.
The competition will come from farms with shareowners, Rekoringen, local stores and companies bringing food directly to customers doors.
Farm fresh needs to be noticed. Using bright images of tempting food with a clear logo will help accieve this.
Hedvig Lien's Reflective Journal 