Lesson Task – Preparing for Brand Development -week 7

Brief: Write, in detail, the following about your client from the previous lesson task (A Personal Survey):

  • Attributes
  • Vision and mission – Making music standing the test of time
  • Key products or services – list these in detail: Singels and albums
  • Key competitors – list three:
  • Competitive advantage: originality
  • Key stakeholders
  • Value proposition
  • Target market

2. Gather your findings and analyse the one or two interviews you’ve done. Then type up your findings and create your own brief. Your brief should include any insight you may have gained from these interviews. The purpose of the brief is to create a brand. This step of the assignment is the creation of a brief only – you do not have to develop the brand yet.

I need to get back to this…ran out of time

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