«Now that you have built and tested your website, I would like you to market it. Let’s say that your budget is NOK 10 000 (or 1800 $ US). Please do the following:
- Do some research on what advertising costs. You could for instance contact your local newspaper, print shop and other websites.
- Make a detailed list of how you would market your website. Remember to keep your budget in mind.
- What if you had double the budget? Come up with a second marketing strategy, this time with NOK 20 000 at your disposal. (3600 $ US)
- Come up with a viral idea. It doesn’t have to be a video; it can be guys dancing at the airport in gorilla suits. You can use ANYTHING that is at your disposal. Be creative!»
I will first note that I haven’t actually build my entire website. I have coded my index file and some of the other features.
Because my audience is tourists and cabin owners, mostly living in the Oslo area, I choose to advertise through Schibsted. I will contact them and make them create a suitable package for my budget. I will create a 2D add for this, fitting the specification the company gives me. This answers the first two points in my brief.
If I could double my budget, I would make a short video add, creating an atmosphere similar to the experience I want people to have, spending time in Gol.
If I wanted to be more adventurous, I would pay influencers to start a TikTok where they show winter activities from the Gol mountains, maybe a snowball fight, falling over on skis, learning jumping tricks, testing cocoa recipes etc. Then try to make people make their own short TikTok films, hoping it goes viral and people will find my site. Direct advertisement isn’t possible using TikTok, so I would have to be creative with the tags.