Learning Activity – Understanding Ideals – Week04/05

TASK: What brand identity element are they using in their logo (e.g. abstract mark or word mark)? Biltema’s logo has evolved a little over time, but this earlier version showed its original focus on car parts and supplies. The squares before the name are associated with flags used in car sports to mark the beginning

Learning Activity – Understanding Positioning -week04/05

1.TASK: Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). «Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In other words,

Learning Activity Week03 – Sketching Techniques

This weeks learning activity has been reading Chapter one «Research and Concept» of Graphic design school and Logo Design Workbook: A Hands‑On Guide to Creating Logos. We’ve been asked to do a sketching tutorial in Illustrator as well. Creatives in any field should always carry a form of logging device, and for visual creativity, a

Mandatory Assignment 01 – Design Principles, week03

The Gestalt theory gives us principles based on how our brain perceives objects. We make better designs when we know how the brain operates. In this assignment, I went online to research the principles, and I choose three principles that I found particularly interesting and developed a design for each, using only the tools and

Practical assignment (problem solving) Week02

Applying SCAMPER to a teaspoon: Substitute something: I am replacing the spoon part now, usually made of steel with silicone for a more natural and soft feel. The market would be sensitive people.. Combine it with something else: Adding a fork to the other end could combine the dessert fork with the teaspoon, useful when

Practical assigment – Riddles Week02

Solving these riddles in the best way I can: A man is replacing a wheel on his car, when he accidentally drops the four nuts used to hold the wheel on the car. They fall into a deep drain, irretrievably lost. A passing girl offers him a solution that enables him to drive home. What

Research and written assignment: McDonald’s, Week02

Today’s assignment is to recognize the SCAMPER method used in the historic promotion of the fast-food chain McDonald’s. I started reading the Britannica entry. Already in this early paragraph, we can see three SCAMPER points used. We had the adaptation and elimination when the brothers sold their product over the counter to cut the time and money serving at

Todays Learning Activity, Week02

Today’s learning activity sought to give me knowledge of the arrow and pen tools in the Adobe packages. Having used these for a couple of decades, I knew very well what my weaknesses are, and those are using short cut keys, precise us of the right tool, and useful functions that will speed up the

Dates for the handouts and deadlines of all the Mandatory Assignments, as well as the Project Exam and the Portfolio

Week Handout, mondays at 09:00 Deadline, fridays at 16:00 1 Learning Actvities and Mandatory Assigment00 Learning activities, sunday at 24:00 (Blog) 2 Mandatory Assigment01 – Design Principles Mandatory Assigment04 – Photography Mandatory Assigment00 at 10:00 3 Mandatory Assigment01 4 Mandatory Assigment02 – Logo 5 6 7 Mandatory Assigment02 8 9 Semester Project 1 Portfolio 1

Learning Activities week01

In week01 we were asked to draw a conceptual representation of the Moodle learning site used by Noroff. I first thought of a Reodor Felgen type of machinery, later I wondered if the sport orienteering might be a good analogy, but finally, I decided on people together climbing a mountain of knowledge and prior creative